Expos are valuable opportunities for businesses, but standing out and connecting with the right people takes more than a display. This workshop gives attendees practical strategies to create a customer-focused stand, engage visitors, and capture leads that deliver real results.

This session will cover:

• Why people attend expos + what drives them to stop + engage
• How to design a clear, intentional customer experience for your stand
• Practical ways to stand out + start meaningful conversations
• Choosing effective tools, takeaways, + engagement methods
• How to capture interest + contact details to support follow-up

In this hands-on session delivered by Sueanne Carr from Customer Frame, attendees create a mini action plan to present their business effectively to their ideal customers – at the event and beyond, in everything they do.

Whether you are exhibiting at one of our upcoming Expos, are a regular market vendor, or are looking for tips you can apply to interactions with your customers, this workshop has something for everyone!

A light breakfast will be provided for attendees.